Increasing your conversions and PVA are far in a way the quickest way to change your service level and financial future for you, your family & your practice. There is a lot to be said for generating new customers, but I tell you what... having the ability to retain those customers without having a revolving door is a SUPER POWER worthy of spending lots of time on in order to master.
In my experience, there are only 6 possible reasons why you are not keeping people in care long term and once you understand these 6 fundamentals you will forever change the retention, connection and impact you can have on a client, ultimately creating a better life for your patients because you get to serve them for longer and positively change their health long term.